Five of 12 vendors publish an exact starting price. One provides a public configurator. Six require a demo, quote, or sales conversation before showing an amount.
The snapshot
5 of 12
A numeric starting price is visible on an official page.
1 of 12
A public calculator exists, but the actual total depends on the selected bundle.
6 of 12
No numeric starting price was visible on the reviewed official page.
Official-source comparison
| Vendor | Visibility | Starting price shown | Buying path | Source note |
|---|---|---|---|---|
| Car Dealer Tracker | Exact | $19.99/month | Direct signup | Solo $149.99/year; Dealership $49/month or $490/year; 7-day annual trial |
| MotorDesk | Exact | £79/month | Try for free | Starter plan; prices exclude applicable VAT |
| AutoManager DeskManager | Exact | $88/month | Request demo | DMS starting price; optional modules may add cost |
| Carsforsale.com | Exact | $99/month | Get started | Independent dealers below the stated inventory threshold |
| Frazer Desktop | Exact | $129/month | Request demo | Hosted option starts at $199/month |
| DealerCenter | Configurable | Bundle calculator | Configure and sign up | Modules, usage fees, and minimums vary |
| Carketa | Sales-assisted | Not published | Book a demo | Official page says pricing is transparent but shows no amount |
| DealerClick | Sales-assisted | Not published | Request demo | Official product page describes one low price without an amount |
| DealerSocket | Sales-assisted | Not published | Contact sales | Modular product suite |
| vAuto | Sales-assisted | Not published | Request demo | Inventory and market-intelligence suite |
| Lotlinx | Sales-assisted | Not published | Free risk analysis | Package page describes scope, not price |
| AutoRaptor | Sales-assisted | Not published | Request demo / quote | Automotive CRM |
“Not published” means no numeric starting price was visible on the official page we reviewed. It does not mean the vendor lacks consistent pricing. Taxes, add-ons, inventory limits, usage fees, and negotiated terms can change the final cost.
Methodology
We reviewed publicly accessible, vendor-controlled product, pricing, package, or signup pages on July 22, 2026. Search snippets, directories, review sites, private quotes, promotional emails, and customer anecdotes were excluded from the classification.
- Exact: an official page displays a numeric starting subscription price.
- Configurable: an official calculator exposes pricing mechanics, but no meaningful total exists until options are selected.
- Sales-assisted: the reviewed official page asks for a demo, quote, contact, or analysis without displaying a numeric starting price.
This index measures purchase-path transparency, not product quality, total cost of ownership, feature depth, or suitability. Car Dealer Tracker created the index and is included under the same published rule as every other vendor.
Graphics to reuse
Use these graphics in articles, newsletters or posts, with a link to this page as the source.
Corrections and reuse
Pricing pages change. If an official source has moved or a classification is no longer accurate, send the replacement official URL to hello@cardealertracker.app. Factual excerpts and the CSV may be cited with attribution and a link to this page.
Correction log. 2026-09-12 — the Car Dealer Tracker row stated $14.99/month and $119.99/year. The vendor’s own list price changed on 2026-07-19, so that row was already out of date when this snapshot was checked on 2026-07-22. The row now reads $19.99/month, $149.99/year, and Dealership $49/month or $490/year. The snapshot date is unchanged; no other vendor row was affected.